Now in beta · The second brain platform.

Test your launch
before the market does.

TwinSage helps teams create synthetic consumer twins from market signals, ask wiser launch questions, and choose campaigns, positioning, and influencers with evidence before spending media budget.

Create workspace

Twin

Data-derived consumer representations built from market signals, customer segments, social behavior, web analytics, surveys, and category context.

Sage

A reasoning layer that interprets simulated reactions, finds objections, explains trade-offs, and recommends what to test, change, or launch.

TwinSage

A launch research workspace where synthetic consumers discuss ideas, reveal why they feel that way, and help teams make better calls before budget is committed.

Consumer research,
without waiting weeks.

0x
Faster than traditional research
0%
Launch confidence
0x
More campaign variants tested
What TwinSage does

From many ideas to a few worth testing.

Build the right panel, pressure-test creative, then shortlist the ideas that deserve real audience attention.

Build the panel

Consumer or business-buyer personas grounded in market, customer, and category context.

Compare creative

Upload hooks, copy, claims, image references, and ad variants for one structured read.

Run the simulation

See intent, objections, and segment-level reactions before production or media spend.

Detect sameness

Catch overlap, weak differentiation, and flat segment response.

Protect attention

Shortlist fewer variants for live testing with real impressions.

Add guardrails

Use templates, context, disclosures, risk checks, and approvals.

Customer story
“TwinSage let us pressure-test positioning, compare campaign concepts, and shortlist creators before we spent on production or media.”
AA
Abhilash Anandan
CMO and Co-Founder - The Project Skin.
Synthetic consumer intelligence

AI built for launch decisions.

TwinSage turns market signals into consumer twins, runs simulated group discussions, and surfaces campaign, positioning, and influencer recommendations your team can act on.

Try TwinSage AI
Audience Lab

Generate synthetic consumers
from market signals

Social signals + web analytics + market data + embeddings.

Build a panel
Premium TV Buyer 8.7 fit
Gen Z Streamer Cluster A
Family Upgrader Cluster B
Data-derived segments

Build panels from social media signals, web analytics, penetration data, regional patterns, hobbies, interests, and media consumption behavior.

Segment labels that marketers understand

Cluster consumers into launch-ready segments like Gen Z gamers, premium home-theater buyers, suburban families, or value-conscious upgraders.

Attributes beyond demographics

Each persona carries age, gender, region, hobbies, interests, purchase triggers, objections, competitor affinity, and media behavior.

US-first defaults

Names, cities, household income brackets, brand familiarity - tuned for the US market out of the box, customizable per brief.

Campaign Simulation

Virtual focus groups
for launch ideas

Drop in an ad, product claim, price, or competitor message. Watch consumers react.

Run a focus group
Group discussion simulation

Personas react individually, debate as a group, surface disagreements, and explain what would change their mind.

Launch scenario testing

Test ad concepts, pricing, product positioning, retailer copy, competitor claims, influencer endorsements, and channel-specific hooks.

Per-segment reactions

Get sentiment, intent, and verbatim quotes broken down by every cluster - not just averages.

Pain points and objections

Capture why each segment hesitates: price anchoring, brand trust, feature confusion, category alternatives, or weak differentiation.

Scenario input New price + ad creative

Routed through your synthetic panel

Immediate
Considered
Social
Intent +14%
Objection: price
Quote captured
Influencer Fit + Insights

Rank influencers
against the real target

Segment resonance, trust, reach quality, predicted ROI, and creative fit.

See insights
Recommendation Ship
Intent lift +12.4%

95% CI: +8.1 to +16.7

Low churn risk
Watch price objection
Strong fit in Cluster A
Persona-influencer resonance

Rank creators by how strongly each synthetic segment is likely to trust, watch, remember, and act on their message.

ROI and reach quality

Separate broad reach from useful reach. Flag creators with high awareness but low trust, low category authority, or weak conversion fit.

Competitive and positioning insights

See which competitor owns each segment's mindshare, what switching triggers matter, and which message is most likely to win.

Launch recommendations

Turn results into campaign briefs, influencer shortlists, creative hooks, objection handling, and segment-specific channel plans.

Use cases

Built for launch,
media, and growth teams.

Use synthetic consumers to answer the expensive questions before production, creator contracting, or media spend.

Explore use cases

Ad simulation

Test campaign concepts, scripts, hooks, CTAs, thumbnails, and product claims before spending on media.

Influencer selection

Rank creators for a specific product launch by segment fit, trust, audience behavior, predicted CVR, and ROI risk.

Consumer validation

Validate positioning, pricing, feature language, competitor claims, and objections with virtual focus groups.

Competitive analysis

Map competitor perceptions, switching triggers, category white space, and segment-level battlecards.

Marketing use cases
Ad simulation Influencer fit Competitive analysis Soon + more
built on
Core workflow · always on
Audience Lab
Synthetic consumers from market signals
Focus Groups
Group discussion and campaign reactions
Influencer Fit
Creator ranking by persona resonance
Insights
ROI, reach, positioning, and risk calls
Privacy & security

Decisions you
can defend.

TwinSage is built for pre-launch research without turning customer records into model prompts. Simulations use synthetic panels, optional aggregate patterns, and an inspectable trail your team can review.

Read our privacy policy