Illustration of a diver examining an iceberg: metaphor for insights beneath the surface of launches and creators.
For brands · product launches and media planning

Test campaigns and creators
before you spend.

Build synthetic consumer segments, run virtual focus groups, validate positioning, and rank influencers for the audiences most likely to buy.

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Research first.
Spend smarter.

Pre-flight every ad concept

Drop in creative routes, scripts, claims, hooks, CTAs, and thumbnails. Get sentiment, intent, and segment-level objections within minutes.

Validate consumer positioning

Compare premium, value, family, gaming, and lifestyle positioning against the synthetic segments that matter for the launch.

Score influencers like media investments

Rank creators by audience fit, segment resonance, trust, reach quality, predicted conversion, and ROI risk.

Virtual focus group

TV Premium launch
· Gen Z + family panel

12 synthetic consumers · 4 segments · 36 reactions

Run a launch test ›
Sentiment 0.19 · CI95 0.09–0.28

Mild positive across the panel - but watch the price-sensitive segment, which trends neutral with high spread.

Intent 0.45 · CI95 0.40–0.49

Solid intent ceiling - needs a complementary "trade-up" hook to convert the status-driven cluster.

Top objection · price anchoring

"$1,099 feels like an aspirational stretch" - surfaced in 3 of 4 clusters; consider a financing line or anchor product.

Recommendation · ship

Confidence 0.58. Ship variant B and re-test variant A with the financing line for a follow-up read.

Brand launch intelligence

Improve ROI before media spend starts.

TwinSage helps teams choose better messages, better segments, and better influencers by simulating launch response before production and media budgets are committed.

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